In the dynamic web design industry things always stay in motion. New and exciting concepts, techniques and tools are constantly being introduced. Original minds keep the industry fresh by challenging norms and coming up with innovative styles. For anyone interested in web design, marketing and online business, this means always keeping your finger on the pulse of the industry.
As part of our mission to make professional website building easy, Wix is always on the lookout for new trends and styles in web design. We want to make sure that our platform offers the most cutting edge designs and modes, and that our users have everything they need to create beautiful websites.
With a new year coming up, we decided to share some of our insights on where web design is headed in 2016. Now, it might seem a bit early for a new year predictions list, but think about it this way: 2016 is one business quarter away. If you want to make sure your website is ready for it, why not start now?
On that note, we are happy to share our the Wix experts’ web design predictions for 2016. By the time you finish reading this you’ll be mostly excited, but also a tiny bit terrified.
Graphic Text: Get ready to see a lot of creative use of text that is comprised of images, textures and patterns. Typography has always been a significant part of web design, but with the integration of texts and other graphic elements, it will now gain even more importance in the overall site look.
Customer-Centric Web Design: The idea that web design should be guided by the customers’ needs sounds self-explanatory, and yet it is only now starting to emerge as a serious consideration in the design process. Customer-centric web design promotes designers and site owners to envision the customers’ journey through your website and to optimize the site in order to make the journey better.
Centered Content: A powerful style that will become ever more prevalent on homepage designs is centered content, which places the main message of the page right at the center of the screen, surrounded by a striking visual or a smooth texture that creates a dramatic effect. This layout works brilliantly on pages that want to emphasize a minimal amount of content.
Split Content: With centered layouts rocking content-light pages, pages that carry more substance will also get a facelift with split content layout. Split content divides the screen into wide sections, not Pinterest-style boxes. Significantly, the look of each different section can vary, not being dictated by a single aesthetic tone. This gives designers a huge space for creativity without threatening the clarity of content hierarchies.